How might a yoga community and brand be relevant, fresh, exciting, yet not intimidate new students?

In developing the Vibe Yoga brand our goal was to create a yoga studio for every body. Instead of a traditional mission or vision statement we began with a mantra/poem that I created to embody the vibe. This non traditional way of expressing the values of the company allowed us to connect with students in a way that left them inspired and wanting more. This mantra can be heard as the audio track to the promo video and serves as a unique way to introduce Vibe Yoga to the world.

We Are Vibe

When we’re here we

feel

sweat

and breathe

in community

because community is not just a choice

it is the acknowledgement

of the way.

A path through the dark to ignite our potential

Born through suffering

our awareness of infinite possibilities

becomes

our liberation.

Built in silence

stillness

Strength is soft, kind, present

beyond a muscle or a pose.

Here, we move with purpose

Not mine

Not yours -

ours.

Every body.

Every soul.

Every vibe.

I generated the concept for the Faces of Vibe out of the desire to communicate with our community to see the beautiful energy and diversity behind all of our students. This video plays on the television screen in the lobby and the homepage of the website to let everyone know that they'll be greeted with a smile and the best vibes ever when they decide to visit the studio. Bringing in professional videographers and photographers I was able to capture these incredible videos bringing my vision to life in an elevated and polished way.